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It all started in the year 2000 ...

... when Werner Grohmann met with major IT companies to discuss the market potential for a new software delivery approach, called “application service providing (ASP)” Only few weeks later, the German ASP-Consortium was formed, designed as a vendor association that would focus on the special (technical, legal, organisational, commercial) requirements of the German-language market. At that time, German end-users were very reluctant to the idea to use software via the Internet due to very slow Internet connections, only a small number of really ASP-enabled applications and an Internet hype that was about to calm down.

Years later, the idea - now called “software as a service (SaaS)” - gets a second chance on the German-language market. High speed Internet connections now are reality for most parts of the German-language market, end-users are much more Internet-minded than before and the number of SaaS applications available is growing continuously.

A weak economy even pushes the advantages of the model such as lower costs and higher flexibility.

Being an independent marketing observer since the early days, Werner Grohmann in 2007 wrote the first German-language SaaS book called “Von der Software zum Service”. (from software to service) which today is available in its fourth edition as an eBook.

In the same year the SaaS-Forum (http://www.saas-forum.net) was introduced as first German-language SaaS information platform. Today the SaaS-Forum provides a catalog of 150+ SaaS applications available on the German-language market, case studies on companies using SaaS applications as well as a wide variety of background information.

In 2009, Grohmann Business Consulting launched the Cloud Computing Report (www.cloud-computing-report.de) as online magazine of the new IT hype cloud computing

In addition to our portal and community projects we have assisted several German an international SaaS providers in their market launch activities. As a first step to start we have designed a SaaS Strategy Workshop which will be tailored to the clien’s situation and requirements and give him a comprehensive overview on the German-language SaaS market as well as a twelve-month roadmap for his German-language SaaS activities.

For additional information please feel free to contact us at +49 (0) 201 7495 722 or to send an email to
feedback[at]grohmann-business-consulting.de.